Point of View

Book Review Imagine How Creativity Works

Book Review Imagine How Creativity Works

Imagine: How Creativity Works by Jonah Lehrer is a good book for photographers since it delves into creativity and inspiration and where that all comes from. Since many photographers are also small business owners, the same creativity and inspiration is also useful for running and growing a business. Some of the insights that came out of [...]


More pinball… on the cover of Open Skies magazine

More pinball... on the cover of Open Skies magazine

In case you didn’t fly Emirates Air last month, you might not have seen the May 2013 issue of Open Skies Magazine which featured one of our photos on the cover for a piece entitled Pinball Wizards starting on page 46. As you might know if you’re a reader of our blog, we’ve been seeing [...]


Visit Denmark!

Visit Denmark!

We got to work this event that Key Events put on for Visit Denmark and SAS Airlines and you can see our photography team at work shooting Polaroids and such in this video.  I recently made my first trip to Denmark and Copenhagen (and Roskilde) and flew SAS to Copenhagen and had a wonderful time. [...]


Iron Man photo booth and movie themed photo booths

Iron Man photo booth and movie themed photo booths

  Summer movies will be upon soon and we’ve already started having some fun photo booths starting with this Iron Man 3 premiere party. This Iron Man photo booth was interactive with a real live Iron Man, who as you can see here, wasn’t using his full powers… However, we predict one of the popular [...]


Time Lapse Photo Booths

Time Lapse Photo Booths

Time lapse and photo booths can go quite well together.  We do regular time lapses (as shown above, for the 2011 ISES-NCC Gala at the Bently Reserve) as well as regular photo booths of all sorts, so setting up a time lapse photo booth is a fun merge of the two.  We’ve done this quite [...]


Event entertainment trend: Pinball machines

Event entertainment trend: Pinball machines

Pinball machines are popping up all over.  Is this a trend or something old becoming cool again?  We decided to investigate mostly because our company has a couple big pinball fans in our midst and we hope that it’s both a trend and becoming cool again. We talked to Luiza Flodr of Video Amusement, which [...]


Creative tools: the Polaroid Close Up Stand Model 7500

Creative tools: the Polaroid Close Up Stand Model 7500

As you probably know if you’ve followed our agency or this blog, we love instant photography and have been happy to promote it to our clients as well often shooting vintage Polaroid cameras with Impossible Project film.  Well we lucked out and got a Christmas/Holiday present from the Impossible Project folks of a Polaroid Close-Up [...]


Variety Children’s Comedy Benefit

Variety Children's Comedy Benefit

Sometimes we get so busy that we forget to blog about fun events that we get to cover.  One of those was the Variety Children’s Comedy Benefit that headlined Zach Galifianakis.  It happened during the always fun SF Sketchfest, and was help at The Punchline’s in support of Variety’s Therapeutic Scholarship Program.  The program proving scholarships to deserving disabled [...]


ISES-NCC Education program: The Psychology of Events by Kevin White

ISES-NCC Education program: The Psychology of Events by Kevin White

Photographing events gives us a pretty broad exposure into the world of how events are run and how people respond to them.  However, on Tuesday March 19th, Kevin White, CSEP, and Chief Strategist at XPL presented on the psychology of events.  This was an interesting topic since it went much deeper into how to make events [...]


Milton Glaser, IDEO, the d:school and design in everything!

Milton Glaser, IDEO, the d:school and design in everything!

One of the trends that we’re happy to see is the integration of design not just into graphics and marketing but as a general philosophy. We’ve shot things at IDEO and with the d:school at Stanford and this whole design world view seems to be gaining more and more momentum.  I recently watched Milton Glaser: [...]


Orange does the Anchor Brewery Tour

Orange does the Anchor Brewery Tour

Most beer lovers recognize Anchor Steam as the quintessential and/or original S.F. beer brand. But not everyone knows they can book a a tour (up to two months advance notice often required)  to see the brewery and learn how their world-class beer is made. Anchor has also been one of my favorite clients over the past few [...]


The new Speakeasy Tap Room!

The new Speakeasy Tap Room!

You may have heard that Speakeasy has a new taproom designed by Kelly Malone and we finally checked it out during a fundraiser for her.  The place is gorgeous and we set up a photobooth for the benefit too and because of the design it was a cinch to make it look amazing since the [...]


San Francisco Beer Week is almost over :(

San Francisco Beer Week is almost over :(

In case you hadn’t noticed that the city might be a bit more tipsy than usual, that’s because it’s San Francisco Beer Week! We covered the Opening Night gala on Friday which has grown tremendously over the years and during the week there are a ridiculous number of events going on. There’s probably a lot [...]


San Francisco Beer Week Opening Celebration #sfbeerweek

San Francisco Beer Week Opening Celebration #sfbeerweek

If you aren’t already at the DIPA Fest then you might be remembering all the great beers from last night’s opening celebration for San Francisco Beer Week! Like many, we first had to grab a taste of Pliny the Younger.  Always a hugely popular brew, I felt kind of sorry for the Russian River folks [...]


Associate happy hour and photo booth fun!

Associate happy hour and photo booth fun!

It’s Friday!  It’s San Francisco Beer Week!  In honor of that earlier this week we hosted some of our Associate Photographers at the studio for a photo booth and happy hour gathering.  As we’re evolving our program, we brought together some folks to chat about the changes that are happening with the program and some [...]


Orange in Tahoe!

Orange in Tahoe!

The team at Orange knows how to work hard but we also know how to have a good time! After a super busy and successful holiday season, we took a trip out to Tahoe to catch up with each other and get some fresh air. Naturally, there were cameras in every hand along with beers, [...]


Review: Instant The Story of Polaroid

Review: Instant The Story of Polaroid

Ever since Polaroid announced that it was done with instant photography and the Impossible Project started up, I’ve been obsessed with instant photography.  I had some of the last packs of Polaroid film and still have one pack in the fridge that, most likely, I should use pretty soon. Anyhow, when I heard about Instant: [...]


Let’s go #49ers!

Let's go #49ers!

Colin Kaepernick has got all the hype right now and we recall photographing him the first time and how chill and down to earth he was.  In October of 2011 at the 49ers facility in Santa Clara, I spoke with him about what it felt like to be in the NFL and a 49er.  He was [...]


Review: Life is a Gift: The Zen of Bennett

Review: Life is a Gift: The Zen of Bennett

Most people know of Tony Bennett as the amazing musician, but he’s also a painter and does watercolors.  I had just come from checking out a watercolor show of a high school friend, Iain Stewart, when I decided to crack open this book and start on it while visiting my family in Alabama. Right off the [...]


Help-Portrait wrapup 2012

Help-Portrait was a lot of fun this year and Orange was happy to participate including donating equipment and supplies as well as manpower.  This year our Help-Portrait location at the Bayview Opera House photographed over 670 people and included 117 volunteers.  It was even crazier than last year and the vibe was fantastic.  The kids [...]


Photo booths to fashion…

Photo booths to fashion...

We had the honor of shooting the Sno-ball party, one of the many joint birthday parties we’ve shot over the years (remember April Mistakes?!) and it was quite a blast.  People dressed up in many ways, and we’re honored that Betabrand has decided to use a few shots on their website (above).  They’ve got some [...]


Book Review: Garbology

Book Review: Garbology

Being a Green business, we are always looking at ways we can keep a minimal footprint while still providing excellent service and photography to our clients.  Recently on NPR, I heard Pulitzer Prize winning writer Edward Humes being interviewed about his latest book, Garbology, and finally got to read it. It’s a fascinating piece of [...]


Review: The Art of Being Unreasonable

Review: The Art of Being Unreasonable

  The title of this business book by Eli Broad appeals to my creative side.  As a small business owner and a creative, we know that being unreasonable can result in breakthroughs or at least original thinking.  Broad is probably most known for his business and philanthropic success including KB Home, but in this book [...]


Movie Reviews: Chasing Ice, More Than the Rainbow

Movie Reviews: Chasing Ice, More Than the Rainbow

Two recent documentaries we’ve watched focus on two very different photographers.  The first is Chasing Ice, which follows James Balog and tells the story of the Extreme Ice Survey which he’s been doing for many years and follows the travails of Balog as he works to tip public opinion on climate change so that people [...]