Perhaps you’ve found yourself cruising through SOMA on a lunch hour and wondered what the random mass of people wearing suits, skinny jeans, and everything in between are doing hanging out around an open door. Perhaps you’ve noticed nothing. Or better yet, perhaps you’re already hip to the low-pro sandwich empire best known as Deliboard.
Orange Eats swung through Deliboard last week to check out the scene and sandwiches of this rising star in San Francisco’s lunchtime offerings. Deliboard specializes in creating hearty East Coast deli-inspired lunch fare that consists of sandwiches, handmade soups, and salads. Adam Mesnick, a former banker from Cleveland, opened Deliboard just a couple years ago when he purchased the space on Howard at 7th from a sandwich wholesaler. He quickly came to realize that his passion and success as a sandwich entrepreneur would lay in catering, and not just any catering, but a model that relied heavily on bike messengers to deliver the goods. And boy are the goods good!
A quick peek inside the doorway of Deliboard reveals a clothesline of ticket orders hovering above piping dutch crunch, rye, and rolls waiting to be stuffed with brisket, turkey breast, corned beef, pastrami, bacon, hot mustard, a smorgasboard of veggies and sauces. Bike messengers wait in the wings to courier orders around the city on two wheels. Stylish servers swoop down the main artery of the space taking orders on the sidewalk and carrying out large paper bags filled with The Goods to patrons who eagerly await before sinking their teeth into the flavorful deliciousness that is Deliboard. It’s a well oiled machine at Deliboard, as it must be to churn out hundreds of orders each day.
We haven’t mentioned the tables or anything yet, right? Well that’s because there are none. Deliboard relies on the sidewalk as its anteroom and for some as their dining room. “We get a lot of regulars here,” explained Adam after he exchanged a first-name hello and a handshake with a patron. It was a beautiful city sight to behold: customers and staff-alike exchanging smiles and hugs out of the culinary kinship that has become Deliboard.
Team Orange ordered up a feast for the ages that included an array of sandwiches, macaroni salad, potato salad, gazpacho topped with avocado and Mexican Cokes. It’s safe to say that we’re all still dreaming of Deliboard, but thankfully, we are a photography studio and captured the experience (and some of the flavor) of the day.
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