Travesia
Attik, Identity ( July 2002)Identity proposal for spirits importer. Plays on an ethereal interpretation of the element 'spirit' attributed to spirits and liquor. Bubbles and radiant character manifest in circles above the leaning T logo, a bit tipsy itself. Photography would also play on the blurry abstractions and indulgence of drunkenness.
Design: Ryan Hicks
Colors are warm and engaging. Smooth surface textures are punctuated with die-cut holes for orientation, playing with the languages of Morse code and braille to communicate through distorted senses.
