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Cycle Specialties in Modesto is one of the top BMW motorcycle dealerships in the Central Valley. CS designed a new logo and identity package to align itself more closely to the BMW brand while retaining a unique character. Logo, color, and identity applications were developed complimentary to BMW's very clean and modular identity.

Design: Ryan Hicks

The CS logo form is suggestive of a flowing road's curves and plays rounded and angular shapes off the strongly-gridded layout. Colors are both warm and mechanical, suggesting road surfaces and high-tech metals used in motorcycle design.

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