Prototyp
Identity, Illustration, Motorsport, Print, Prototyp, Website ( April 2003)Prototyp is a multi-faceted design exercise which explores sports-prototype racecar engineering. Technical illustration, product design, structural and surface engineering, language-independent instructional design (for an international audience), and ecommerce development support the exercise. Ultimately the subjects are rendered Origami-inspired paper model kits.
Research, design, engineering, production: Ryan Hicks
Collaborators – research: Michael Fuller and GPMA.org.
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Collaborators – research: Michael Fuller and GPMA.org.
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Prototyp brand values: throughness, precision, quality, clarity, insight, comprehension
Contents of a paper model kit:
Interviews with racecar designers and engineers as well as photo studies of the subjects compliment full model development diaries and photo galleries of the Prototyp model releases.
The Prototyp experience:
Contents of a paper model kit:
Interviews with racecar designers and engineers as well as photo studies of the subjects compliment full model development diaries and photo galleries of the Prototyp model releases.
The Prototyp experience: