2009-06-25T05:01:53Z tag:pulp.orangephotography.com,2009:/ryan/12 Movable Type Copyright (c) 2008, ryan 2009-06-25T05:01:53Z 2008-09-24T00:08:19Z tag:pulp.orangephotography.com,2008:/ryan/12.2506 2008-09-24T00:08:19Z

ryan Application CS4 updated and refined the controversial desktop system introduced for the Macromedia-enriched Adobe CS3. Improvements to the ever-growing system were many - sharper, crisper, brighter - but this release also marked the quiet yet confident introduction of what would become Adobe's new corporate typeface, Clean. Every new product (or service, or destination) requires a unique desktop identity, one which families with an appropriate slice of our desktop brand system, gets through legal clearance, and navigates the spiraling discussions with developers and engineers and marketing managers. Also for CS4 we revisited a number of the graphics that were redesigned for CS3, as well as added a bunch of new ones. We needed to expand the drawings of each icon to include Apple's giant 512px icon size - for a total of six separate illustrations each. CS4's document, package and folder figures were further evolved from CS3, and we added a new "book" base form.

Primary color assignments were adjusted to accommodate more products and the relative contrast of the new translucent-dark-type treatment.
Desktop product identity graphics for approximately 100 products, several thousand individual assets in ico, icns, bmp, png, jpg, gif formats of varying specification.





New Product Marks (not including typographic mnemonics)


Forms


Figures


All these icons were drawn at five sizes to accommodate our supported platforms, which for CS3 included Vista and its new 256px icons.

What did we do next? Adobe CS5 Desktop >>]]> 2008-03-19T06:07:15Z 2008-03-14T06:00:52Z tag:pulp.orangephotography.com,2008:/ryan/12.2426 2008-03-14T06:00:52Z

ryan Adobe Marcos is a thoughtful and worldly character, yet towers over your average man. ]]> 2008-02-25T19:54:35Z 2008-02-25T18:56:30Z tag:pulp.orangephotography.com,2008:/ryan/12.2404 2008-02-25T18:56:30Z

ryan Adobe The difficult challenge of branding a new technology platform was brought in-house and landed on my desk. Adobe's AIR (Integrated Runtime) is a platform melding the unique authoring and functional capabilities of Flash, Flex, and web-based technologies for online and offline applications. The mark's form was informed by the melding of the separate technology platforms into one friendly and dynamic whole.
Product mark specification in various colors and treatments. Will be iterated on everything from buses and banners on down to teeny "powered-by" pixel-badges.
]]> 2008-02-21T22:00:47Z 2008-02-21T21:55:30Z tag:pulp.orangephotography.com,2008:/ryan/12.2400 2008-02-21T21:55:30Z

ryan Adobe Jon is a mysterious man, a man of contradictions, a man of the unexpected. And he has bunnies. ]]> 2008-02-25T20:12:54Z 2007-12-13T22:03:41Z tag:pulp.orangephotography.com,2007:/ryan/12.2402 2007-12-13T22:03:41Z

ryan Adobe Even the most complex work with the most complex people is made happier with treats. ]]> 2008-02-21T22:03:18Z 2007-11-08T22:01:28Z tag:pulp.orangephotography.com,2007:/ryan/12.2401 2007-11-08T22:01:28Z

ryan Adobe Clever project names make for a classic still life. ]]> 2008-02-25T20:12:48Z 2007-10-11T21:06:52Z tag:pulp.orangephotography.com,2007:/ryan/12.2403 2007-10-11T21:06:52Z

ryan Adobe An honorary feast for our spectacular Dutch guest. ]]> 2008-02-21T21:58:36Z 2007-05-10T16:51:35Z tag:pulp.orangephotography.com,2007:/ryan/12.2164 2007-05-10T16:51:35Z

ryan Adobe The Tour of California team cranked out an amazing piece of work, credited entirely to the devinity of the Holy Grill Burger. ]]> 2009-06-25T00:21:34Z 2007-05-02T03:53:43Z tag:pulp.orangephotography.com,2007:/ryan/12.2393 2007-05-02T03:53:43Z

ryan Adobe CS3 was an epic renovation of every Adobe and Macromedia product identity found throughout the desktop. The primary challenges were to develop a system to merge the Macromedia and Adobe product lines, and to tie the product icons together to work side-by-side harmoniously. Elements were created to maintain a 1:1 correlation between application, native file, and other high-level product ID touchpoints from install through workflow.
We created a visual language based around color; it is flexible, extensive (and accommodating), and massively powerful. Product color choices were informed by historical associations as much as possible given the system now had to accommodate nearly a hundred products. This approach scaled from install experiences on down to tiny icons gracefully, incorporated itself into functional workspaces with meaningful contrast, and which ultimately unified Adobe's expansive product offerings.

Desktop product identity graphics for approximately 80 products, over a thousand individual assets in ico, icns, bmp, png, jpg, gif formats of varying specification.


New Product Marks (not including typographic mnemonics)


Document 'file' icons


Module and plugin icons


All these icons were drawn at five sizes to accommodate our supported platforms, which for CS3 included Vista and its new 256px icons.

What did we do next? Adobe CS4 Desktop >>]]> 2007-04-20T00:00:56Z 2007-03-08T18:02:48Z tag:pulp.orangephotography.com,2007:/ryan/12.2165 2007-03-08T18:02:48Z

ryan Adobe Continuing our regionally-themed posters, this one was for Tim and his beloved North Carolina sweet tea and ribs. ]]> 2007-04-19T22:27:16Z 2007-02-08T18:04:55Z tag:pulp.orangephotography.com,2007:/ryan/12.2166 2007-02-08T18:04:55Z

ryan Adobe A round of healthy eating with our friends on the Acrobat team. ]]> 2007-04-19T22:36:29Z 2007-01-11T23:31:56Z tag:pulp.orangephotography.com,2007:/ryan/12.2167 2007-01-11T23:31:56Z

ryan Adobe shandy und brot.]]> ]]> 2006-12-07T09:07:19Z 2006-07-14T06:53:18Z tag:pulp.orangephotography.com,2006:/ryan/12.2024 2006-07-14T06:53:18Z

ryan Adobe Ethan is a giant, yet somehow he subsides on small containers of beet salad and water. ]]> 2006-12-07T09:07:33Z 2006-06-09T06:51:02Z tag:pulp.orangephotography.com,2006:/ryan/12.2023 2006-06-09T06:51:02Z

ryan Adobe Three designers presenting simultaneously? It's an XD sausage-fest. ]]> 2006-12-07T09:07:48Z 2006-04-14T06:46:35Z tag:pulp.orangephotography.com,2006:/ryan/12.2022 2006-04-14T06:46:35Z

ryan Adobe In yet another attempt at identifying Himgan's ethnic background, we tempt him with Chinese takeout. ]]>